In anticipation of the continued rising affect of AI in advertising and marketing, The One Membership for Creativity has added a brand new Inventive Use of Synthetic Intelligence self-discipline to The One Present 2025. The brand new self-discipline celebrates the partnership between human creativity and this rising know-how within the evolution of artistic work and course of.
The brand new AI self-discipline will acknowledge and encourage exploration, with classes falling into three main themes: Branded Campaigns and Experiences, Craft, and Innovation. Compared to different One Present disciplines, these classes are extra loosely outlined and eligibility altered to encourage entry of labor that may not be simply categorized.
As a way to spotlight what is perhaps doable with the know-how, the Innovation class doesn’t require that the work be commissioned. This accommodates entries that will veer in the direction of the extra experimental.
Along with recognizing nice AI work, The One Present may even have fun Inventive AI Pioneers–people and organizations pushing the boundaries of AI by way of their artistic tasks or within the creation of modern AI instruments or processes. Entrants should submit a portfolio of promoting work that makes use of AI in probably the most artistic methods, or showcase their growth of instruments which can be altering the methods creatives work.
“Whereas the business has barely scratched the floor of AI, we’ve already seen some highly effective makes use of of this new know-how,” stated Kevin Swanepoel, CEO, The One Membership. “The One Present is dedicated to being on the forefront of recognizing the good work that’s already been carried out and inspiring the chances, in addition to celebrating the AI trailblazers who’re pushing use of the know-how ahead.”
Lars Bastholm, founder and inventive director at Bastholm Inventive Consulting in Copenhagen, will function jury president for the inaugural AI self-discipline. Different high creatives confirmed for the jury embrace:
–Sherina Florence, unbiased ECD, AI Immediate Engineer, London
–Lauren Indovina, director, visible artist, Home of Indovina Los Angeles
–Matthieu Lorrain, artistic lead, Google DeepMind, New York
–Octavio Maron, EVP, head of Inventive, Dentsu Inventive, New York
–Fabio Pinto, CCO, MAAR, São Paulo
–Wesley ter Haar, co-founder CAIO, .Monks, Amsterdam
–Jamie Umpherson, head of Inventive + Studios, Runaway, New York
–Jason Zada, founder, CEO, Secret Stage, San Francisco
Entries to The One Present 2025 might be submitted now, with charges growing after every deadline interval. The common deadline is January 31, 2025, with an prolonged deadline February 14, 2025, and remaining deadline February 28, 2025.
Finalists introduced in April 2025, with Gold, Silver and Bronze Pencil and Benefit winners introduced throughout Inventive Week 2025, going down Could 12-16 in New York.
The One Membership can also be planning a particular AI convention throughout Inventive Week 2025, with shows specializing in combine AI into businesses, rent and workers for this new artistic device, and extra. Particulars will likely be obtainable shortly.
All One Present submissions should now embrace descriptions of the work background, artistic concept, insights and technique, execution, and outcomes. This data will assist judges make extra knowledgeable choices and promote considerate dialogue, in addition to improve the standard of the excellent One Present awards archive.
All profitable entries are showcased within the archive, and viewable at no cost for one yr. All One Present winners obtain a complimentary one-year membership to The One Membership, which additionally contains full archive entry.
Businesses, manufacturers, manufacturing corporations and people chargeable for profitable work are included in The One Present Inventive Rankings, in addition to The One Membership’s annual International Inventive Rankings, which mix factors for profitable work in The One Present, ADC Annual Awards, Sort Administrators Membership TDC competitors, Artwork Administrators Membership of Europe (ADCE) Awards, and ONE Asia Inventive Awards. Winners are ranked globally, regionally and by nation.
